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Building a Conversion-Focused Digital Presence for China Sourcing Co

Service

Website Design, SEO, Social Media Marketing

Client

China Sourcing Co

Date

July 2025

Technology

Adobe Creative Suite, WordPress, Hubspot

China Sourcing Large Banner

1. About the project

China Sourcing Co is a sourcing service company that connects global businesses with reliable manufacturers across China. Despite having an extensive supplier network and a strong operational foundation, the company's online presence did not fully reflect its expertise and credibility.

The old website was outdated, hard to navigate, and lacked a clear brand narrative. Marketing activities were fragmented across channels, with no unified tracking or data integration.

That's when China Sourcing Co partnered with OneLink Marketing with three main goals:

  • Redesign the website with a modern, conversion-optimized layout.
  • Build a unified multi-channel marketing strategy to strengthen brand positioning.
  • Increase qualified leads while improving cost efficiency and user experience.

2. The Challenges

When we started, we identified three major bottlenecks:

1. Website not optimized for conversion: The old site had a cluttered layout and lacked clear CTAs, leading to a high bounce rate and low quote submissions.

2. Inconsistent brand presence: Messaging, visuals, and tone across social platforms didn't align with the company's professional positioning.

3. Lack of tracking and data insights: There was no proper lead-tracking or analytics system, making it difficult to measure performance or optimize ad spend.

3. Our Solutions

After a full audit of China Sourcing Co's digital ecosystem, we built a five-phase roadmap to reconstruct their online presence and marketing foundation.

1. Website Redesign & Conversion Rate Optimization (CRO)

The core of the project was a complete website redesign — transforming it from a static company page into a conversion-driven digital engine.

Website Redesign Banner

Our approach included:

  • A modern, minimalist interface emphasizing professionalism and sourcing expertise.
  • Restructured content flow following a clear conversion funnel (Awareness → Consideration → Action).
  • Strategic call-to-action placements such as "Get a Quote" and "Talk to a Sourcing Expert".
  • Mobile-first, high-speed UX design optimized for B2B engagement.
  • A/B testing on landing pages to find the best-performing layouts.
  • Integrated analytics stack (GA4, Tag Manager) for real-time tracking.

Result:

  • The redesigned site increased user engagement and improved navigation clarity.
  • "Get a Quote" submissions rose by 192% within the first 90 days.
Traffic Chart
Conversion Chart

2. SEO & Content Strategy

To build sustainable organic growth, we implemented a 6-month SEO roadmap covering:

  • In-depth keyword research targeting sourcing, manufacturing, and logistics.
  • Full on-page optimization (meta, internal linking, schema markup).
  • Creation of content pillars like: "Vietnam vs China Sourcing," "How to Find Reliable Suppliers."
  • Off-page link building through digital PR and guest posts.

Result:

  • Organic traffic increased 2.4x.
  • Top 10 keyword rankings rose by 110% within 3 months.

3. Social Media Marketing

We redefined brand voice and visual identity for LinkedIn, Facebook, and X (Twitter).

Execution:

  • Built a 3-month content calendar focused on Factory Insights, Client Stories, and Industry Trends.
  • Designed cohesive post templates and storytelling visuals.

Result:

  • Engagement rate improved by 145%.
  • Significant rise in inbound inquiries from US, Australia, and Europe.

Before

Before Visual 1
Before Visual 2
Before Visual 3

After

After Visual 1
After Visual 2
After Visual 3

4. Email Marketing & Lead Nurturing

To maximize conversion potential, we developed a targeted email nurture flow that guided leads through every stage of decision-making.

Actions taken:

  • Automated welcome + sourcing guide + case study email flow.
  • Segmented leads into hot, warm, and cold tiers for personalization.
  • Redesigned email templates consistent with the new website design.
Conversion Chart

4. Reporting & Performance Insights

Transparency and agility were key to this partnership. We created a live dashboard consolidating data from all channels to monitor daily performance.

What we delivered:

  • Real-time tracking of traffic, leads, and conversion costs.
  • Weekly performance reviews and creative adjustments.
  • Quarterly executive reports to measure ROI.
Conversion Chart

4. Key Results

Within just 90 days, China Sourcing Co saw measurable growth across every key performance metric.

The new website redesign alone drove a 192% increase in conversion rate, rising from 1.2% to 3.5%. Organic traffic also surged by 240% thanks to a well-structured SEO strategy.

On social media, engagement on LinkedIn grew by 145%. User behavior metrics improved with average session duration increasing from 38s to 1m 4s.

Meanwhile, the new email marketing flow helped re-engage cold leads, achieving a 30% reactivation rate.

5. Conclusion

China Sourcing Co's project demonstrates how a data-driven redesign combined with a multi-channel strategy can accelerate real business growth.

Through OneLink Marketing's blend of creative direction, performance tracking, and ongoing optimization, China Sourcing Co transformed its digital presence into a trusted sourcing platform with measurable ROI.