Vietnam Sourcing Project Thumbnail

Boosting Vietnam Sourcing Co’s Digital Presence and Lead Generation

Service

Website Development, SEO, Social Media Marketing

Client

Vietnam Sourcing Co

Date

March 2023

Technology

Adobe Creative Suite, WordPress, Hubspot

Vietnam Sourcing Container Banner

1. About the project

Vietnam Sourcing Co is a sourcing and manufacturing service provider based in Vietnam, helping international buyers find reliable factories and manage production efficiently.

Although the company had strong expertise and a wide factory network, its digital presence didn't reflect its true capabilities. The old website was not SEO-optimized, the brand story lacked clarity, and content failed to communicate Vietnam's growing manufacturing strength to international clients.

That's when Vietnam Sourcing Co partnered with OneLink Marketing to translate their operational excellence into a strong digital identity that drives visibility, credibility, and qualified leads from around the world.

2. The Challenges

Before the partnership, Vietnam Sourcing Co faced three major challenges:

1. Limited global brand awareness: Despite their strong service quality, they lacked recognition among international buyers.

2. Underperforming website & low organic visibility: Their pages were not targeting high-intent keywords like “Vietnam sourcing company” or “manufacturing partner in Vietnam”, resulting in minimal search traffic.

3. Low conversion rate: Website visitors were not converting into leads due to weak UX, unclear CTAs, and lack of nurturing.

3. Our Solutions

1. Brand Positioning & Messaging Framework

We started by redefining Vietnam Sourcing Co's brand narrative—from a simple sourcing agency to “a strategic partner helping global businesses manufacture smarter in Vietnam.”

This new positioning became the foundation of all marketing communication. It emphasized human connection, transparency, and local expertise, the key values international clients look for when choosing a sourcing partner.

Social Media Visual Identity

2. SEO & Website Overhaul

  • Conducted in-depth keyword research to identify high-value commercial keywords like Vietnam sourcing, product sourcing Vietnam, and manufacturing in Vietnam.
  • Rewrote website content to be clear, search-intent aligned, and professional in tone for global B2B readers.
  • Improved technical SEO, website speed, and internal linking structure.
  • Implemented a strong off-page SEO strategy with authoritative backlinks from global trade and industry sites.

Within just 4 months, the website started ranking in Google's Top 3 (with those important keywords) for highly competitive sourcing-related terms.

Social Media Visual Identity

3. Social Media Marketing: Human-Centered Storytelling

Our team developed a human-centered content strategy, highlighting authentic factory stories, manufacturing insights, and local perspectives from Vietnam.

Each post was crafted to emotionally resonate with business audiences, showing transparency, real people, and real expertise while reinforcing brand trust.

We also established a cohesive visual identity system to ensure every post reflected Vietnam Sourcing Co's brand values of reliability and precision.

Website Redesign Banner
Website Redesign Banner

4. Conversion Optimization & Email Automation

We then focused on turning traffic into leads:

  • Redesigned CTAs and optimized inquiry forms
  • Created an automated 7-day nurturing funnel for new leads
  • Segmented audiences based on behavior (catalog downloads, inquiry form submissions, link clicks)
  • Personalized follow-up emails to drive engagement

This approach steadily increased inbound leads from the U.S., Australia, and the EU, establishing a sustainable pipeline of qualified prospects.

Social Media Visual Identity

4. Key Results

After 4 months of implementation, Vietnam Sourcing Co achieved measurable growth:

  • +187% organic traffic growth
  • Top 1 Google rankings for “Vietnam sourcing company” and “product sourcing in Vietnam”
  • Steady inbound leads from verified international buyers (U.S., Australia, EU)
  • +45% session duration and -30% bounce rate, showing stronger engagement

Boosted brand authority, positioning Vietnam Sourcing Co as a credible global sourcing partner

Social Media Visual Identity
Social Media Visual Identity
Social Media Visual Identity

Bheki,

General Manager

“Before working with the agency, we were doing great work but nobody knew about it online. Now, our content and SEO strategy consistently bring in the right leads and help us tell the Vietnam sourcing story the way it deserves to be told.”

5. Key Takeaway

  • The partnership between OneLink Marketing and Vietnam Sourcing Co demonstrates how a strategic, full-funnel marketing approach can turn operational expertise into brand power.
  • By combining SEO, content, social media, and conversion optimization, we helped Vietnam Sourcing Co not only attract visibility but convert it into business growth.
  • Today, the company stands as one of Vietnam's most trusted sourcing partners for global buyers, with a digital presence that truly reflects its value.

OneLink Marketing – We don't just do marketing.
We build ecosystems that connect great businesses with the world.